An oportunity to have a new relationship,
or keep an old one.
My name is Lyle Rohr, and I am an Experience Designer.
Over the past 11 years, I have honed my skills through experience in advertising agencies and a startup here and there, mainly focusing on communication strategy and user experience design. I've worked with some of the brightest minds to bring experiences to life for some of the biggest brands.My Resume My Portfolio
My expertise spans the gap between concept and execution. I thrive as a big thinker, but my sleeves are already rolled up so we can get down to business.
All we create is designed to be used by a person, your grandmother, a potential customer, your clients. Creating experiences is more than happenstance when designed with someone in mind. It's not just a mobile app, it's a real part of their life.
Whether you need a 30 day promotion, or an enterprise-level intranet, it all starts with a need. Ideas are never born fully formed. The best ideas are honed by a group of like-minded individuals over time. I help bring ideas to the table aimed at achieving your goals.
Ushering a concept into reality often takes some explanation, some convincing, and a way to help visualize what it could be. Taking a concept from idea to reality is one of my specialties.
From tiny projects to massive ones, sketches, user flows, wireframes, and prototypes provide a more precise view of what your experience should be, and maybe more importantly, what it shouldn't be.
Wireframes are the bones of an experience, but user interface design is what makes it really come to life. Colors and shapes fill our eyes with emotion which help our users connect with your brand.
Here are some of the clients I've been lucky enough to work with.
A selection of my work that I’m most proud of.
The T-Mobile Tuesdays program is a sincere customer appreciation app with some serious, Un-Carrier style giveaways.
Some of the mechanisms of the app are complex and new to users. It was my job to help keep the experience intuitive and engaging.
The McDonald's Create Your Taste experience is part of a larger campaign to change the greater McDonald's experience through new technology and services. The web and mobile web portion of the project was won by The Marketing Store.
My involvement with this project was 2 fold, I was the lead Digital Strategist as well as the UX Designer. A helpful pairing when it comes to creating a web experience.
Universal Forest Products, Inc. was looking to reinvent their online image with a forward-thinking design that would translate gracefully from smaller to larger screens.
My goal with UFP was to create a real personality that users could sense while still keeping a professional, corporate feel. Utilizing UFP's existing branding and incorporating modern design principles, we were able to achieve a sleek look and feel which handles large and small screens gracefully.
Arteasan Teas is a startup bottled drink brand based out of New York City. It's main competitor is Bai5, another ready-to-drink bottled drink.
For this project, my role was primarily UX and digital strategy. I created the basic online strategy as well as the wireframes for the responsive web site.